In the fast-paced world of social media, real estate stats can spread like wildfire—especially ones that sound dramatic. You've likely seen posts claiming that agents who close 10 or more transactions per year are in the "top 4%" of all REALTORS®. These have been making the rounds on platforms like Facebook, Instagram, and TikTok since the release of the National Association of REALTORS® (NAR) 2025 Member Profile in August 2025. While the underlying data highlights important truths about agent productivity, these viral interpretations can be a bit misleading. Let's break it down accurately, based on the official NAR report (linked here: REALTORS® Show Strong Commitment to Profession Amid Market Headwinds, New NAR Report Finds), and discuss why experience still matters most for buyers and sellers in areas like Asheville and Western North Carolina.

The Claim and Where It Comes From

The buzz started with eye-catching graphics and reels emphasizing how few agents are truly active producers. Common stats cited include:

  • Around 71-75% of licensed agents (a broader group than just NAR members) closing zero transactions in a given year.
  • Another chunk handling just 1-4 deals, and so on, leading to rough calculations where agents with 10+ closings land in the "top 4-7%."

These figures aren't pulled from thin air—they're extrapolations from industry data, including NAR's surveys and estimates of total licensed agents in the U.S. (roughly 1.3-3 million, many of whom are inactive or part-time). However, the official NAR 2025 Member Profile (reflecting 2024 activity among active REALTORS®) reports a median of 10 transactions per member. This means half of surveyed active agents closed 10 or fewer, and half did 10 or more—positioning consistent 10+ producers at or above the median for engaged professionals.

Here's where it gets misleading: NAR doesn't explicitly state a "top 4%" percentile in their report. The viral posts often blend NAR's member-focused data with broader licensee estimates, amplifying the drama to celebrate high achievers (and sometimes to market coaching services or highlight personal stats). While directionally true—most licensed agents aren't closing many deals—the exact "top 4%" is an approximation, not a precise NAR-endorsed ranking. It's great for motivation, but it can overstate the elite status for agents hitting the median among active pros.

Why Experience Still Wins, Regardless of the Exact Percentile

Misleading or not, the core message holds: In a market full of part-timers and low-producers, choosing an experienced, agent is crucial. For buyers and sellers in competitive yet shifting areas like Asheville, Weaverville, Marshall, Mars Hill, and surrounding Western North Carolina, here's why partnering with a proven pro makes all the difference:

  • Navigating Market Shifts: With inventory rising (up 35-80% in parts of Western NC) and more buyer leverage in 2026, experienced agents spot trends early—helping you price right, negotiate effectively, and help avoid overpaying or underselling.
  • Expert Handling of Rules and Complexities: Post-NAR settlement, pros adept at the ins and outs of real estate help you navigate the complex process of buying or selling real estate. 
  • Proven Results Over Hype: Whether it's 10+ closings putting someone at the median or in a higher percentile, the real value is in the skills honed from volume: stronger networks, sharper negotiations, and fewer surprises.

In short, don't get caught up in the social media spin—focus on finding an agent who is experienced, communicates well, gets to know you and your situation, and will do a great job. Viral stats remind us that not every agent is equipped for today's market, but the best ones deliver regardless of the exact ranking.

As a dedicated local agent with a strong history of successful closings in the area, I'm here to provide that reliable expertise without the exaggeration.

If you're looking to buy or sell your home in Asheville, Weaverville, Marshall, Mars Hill, or the surrounding areas, give me a call—I'd love to help you navigate this exciting (and sometimes unpredictable) market with confidence and local expertise.

As always, let me know if I missed something.

Happy hunting!

Disclaimer: The information provided in this blog post is for general informational purposes only and is not intended as financial, legal, or real estate advice. Real estate markets are dynamic and can change rapidly; individual results may vary based on specific circumstances, location, market conditions, and other factors. Statistics referenced are based on publicly available NAR reports and industry discussions as of early 2026; always verify the latest data directly from NAR. Always consult with a qualified real estate agent, attorney, mortgage professional, or other appropriate advisor for personalized guidance. No guarantee is made regarding the accuracy, completeness, or timeliness of the information presented. This post does not constitute a solicitation or offer to buy or sell any property.